Guestographics Guide: Build Backlinks with Infographics

Guestographics are a unique type of infographic created specifically for external websites, aimed at earning backlinks and enhancing SEO. They’re one of the most effective yet often overlooked strategies for link-building in the digital marketing landscape. By merging the viral appeal of visual content with the strategic advantages of guest posting, guestographics provide valuable backlinks, drive traffic, and build authority—key components for successful modern SEO.

In this detailed guide, you’ll discover what guestographics are, why they’re effective, how to create them, and how to run a successful guestographic campaign with practical steps, templates, examples, and data-driven insights.

What Are Guestographics?

Guestographics are infographics tailored for publication on other websites as part of a guest posting strategy. Unlike standard infographics that mainly serve your own site, guestographics are designed to cater to the audience of another publisher—making them a highly appealing resource for editors and bloggers. 

This approach combines visual marketing with content outreach, ensuring that both parties gain something valuable:

• You receive a backlink and increased brand visibility.
• They get high-quality visual content at no cost.

Unlike traditional infographics, guestographics are specifically made for external sites. Finding quality guest post opportunities simplifies this process. 

On average, outreach emails that include a guestographic see acceptance rates that are 20–25% higher than those that only contain text. (Source: Backlinko)

Why Not Just Use Regular Infographics?

The reason is simple: guestographics incorporate an outreach element that significantly boosts visibility and link potential. Instead of waiting for someone to stumble upon your infographic organically, you take the initiative to pitch it to high-authority websites.

Comparison Table

Feature	Infographic	Guestographic
Placement	Your own site	External websites
Goal	Engagement	Link-building
SEO Benefit	On-page SEO	High-quality backlinks
Outreach Effort	Minimal	Proactive pitching

Are Guestographics Better Than Regular Infographics?

Guestographics are effective because they blend visual storytelling with SEO-focused link building. Here’s what makes this approach unique:

• Visual Content Reigns Supreme: People can process visuals 60,000 times faster than text. Infographics can enhance engagement by as much as 94%. According to Brian Dean’s Backlinko, proactive pitching can significantly boost link acquisition rates.
• Naturally Link-Worthy: Publishers are drawn to visuals—they make content more attractive, shareable, and easier to digest.
• Proactive Outreach: Rather than just waiting for backlinks to come your way, you actively provide value, which leads to higher acceptance rates.
• Building Relationships: Each pitch paves the way for future collaborations and guest posts.

✅ Stat to Keep in Mind:

• Content featuring relevant images receives 94% more views than content without visuals. (Source: HubSpot)
• Marketers who utilize infographics experience 12% faster traffic growth compared to those who don’t. (Source: Demand Gen Report)

Guestographics vs Infographics

Think of infographics as content for your own site, while guestographics are designed for other sites. It’s that simple.

Infographics:

• Increase the time visitors spend on your page.
• Enhance internal linking and engagement.
• Boost shareability for your blog.

Guestographics:

• Generate high-quality backlinks.
• Increase brand visibility among different audiences.
• Support long-term SEO growth.

Bottom Line: While infographics help draw visitors in, guestographics help broaden your reach and establish authority.

Guestographic Examples

Here are some real-world examples of guestographic success:

✅ Example 1:

A digital marketing agency crafted a guestographic titled “The Evolution of SEO Algorithms” and pitched it to Moz.

Result:

• 2 backlinks from DA 90+ sites
• 1,500 social shares
• 30% increase in referral traffic within 30 days

✅ Example 2:

A digital marketing agency crafted a guestographic titled “The Evolution of SEO Algorithms” and pitched it to Moz.

Result:

• 3 backlinks from DA 50+ sites
• 400 additional monthly visitors
• Ongoing Pinterest traffic

How to Execute a Guestographic Outreach Strategy: A Step-by-Step Guide

Research & Ideation

• Start by using tools like Ahrefs or SEMRush to identify content gaps.
• Check out BuzzSumo to discover trending topics.

Data Collection

• Gather statistics from reliable sources like Statista or Pew Research.

Designing Your Guestographic

• Dimensions: 600 px wide × 2000 px long
• Tools to use: Canva, Adobe Illustrator, or Venngage
• Branding: Keep it subtle yet noticeable.

Crafting Outreach Emails

• Make your emails brief and personalized.
• Add a thumbnail preview to catch their eye.
• Include a concise write-up.

Example Pitch Template:

Hi [Name],

I really enjoyed your recent post on [Topic]. I’ve created a guestographic on [Your Topic] that would be a fantastic visual addition to your article. Would you like me to send it over along with a brief write-up?

Best, [Your Name]

ow to Create Guestographics

• Start by defining your goal: whether it’s backlinks, traffic, or branding.
• Choose a niche topic that resonates with your audience.
• Design eye-catching graphics with minimal text.
• Provide additional content for extra value.
• Promote your placements on social media.

Infographic Link Building

Infographic link building leverages visually appealing content to naturally earn backlinks.

Steps:

• Select trending topics.
• Create clean designs using Canva or Illustrator.
• Offer an embed code for easy sharing.
• Personalize each outreach email.
• Share your placements on social media.

Pro Tip: Use Google Reverse Image Search to find uncredited uses and reclaim those links.

Advanced Tips for a Winning Campaign

• Interactive Guestographics: Incorporate clickable elements.
• Segment Your Outreach: Tailor pitches for high-DA and niche blogs differently.
• Repurpose Your Content: Transform it into carousels or short videos.
• Track Your ROI: Utilize UTM codes and Google Analytics.
• Alternative Approach: If securing links proves difficult, explore strategies to rank without backlinks

Natural Internal Linking

• Link “SEO strategy” to your homepage.
• Link “scale guestographic outreach” to your pricing page.

Example phrases:

“Check out our complete SEO strategy guide.”

“Explore our pricing plans for outsourcing guestographic design.”

✅  Improves SEO authority flow, navigation, and conversion rates.

Conclusion

Guestographics aren’t just an SEO trick—they’re a white-hat, high-impact strategy for building backlinks and brand authority. With smart design and strategic outreach, you can create viral visual assets that deliver long-term SEO benefits.

👉 Ready to start your guestographic campaign? 

👉Start your guestographic campaign today—check our pricing or talk to an expert now.

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